WorkYourWay & Anna Whitehouse Are Coming Together

We’re excited to announce that in 2022, we’re joining forces with Anna Whitehouse (Mother Pukka) from Flex Appeal, the UK’s leading driver of flexible working research and legislative change, to make flexible working a reality for all candidates and organisations. Our partnership together will create the UK’s most influential and powerful flexible movement.

87% of people want to work flexibly, but only 11% of jobs are advertised as flexible. That’s why both WorkYourWay and Flex Appeal exist, to close this gap. We’re at the start of our journey, but change is already underway with 1000’s of candidates signed up to WorkYourWay, and global brands driving forward change. 

Our Co-Founder, Tim Grimes, comments, “Anna has been leading the flexible working revolution for years, and bringing both our organisations together helps us achieve our collective mission: make flexible working a reality for all. Regardless of age, seniority or gender, we both have the collective view that everyone should have the opportunity and right to work flexibly.”   

Unemployment has peaked at 3.5% this August, and yet simultaneously there are 1.3 million jobs that are vacant. Millions of people who could contribute their skills to the recovery are facing barriers from outdated work contexts and cultures. We are tackling this head on, removing the awkward first-date interview question and revealing all to both parties from the get go. 

Anna Whitehouse, Founder of Flex Appeal, comments, “For decades, we have all kept our lives and struggles secret, desperately trying to work around an archaic 9-5 pm work day that dials right back to the Industrial Revolution. Now it’s time for change; enough is enough. WorkYourWay is our grassroots movement to bring all companies into the 21st century with a truly flexible job search for candidates. This is for everyone who has been denied flexible working and those desperately seeking – the power is shifting – and we’re making flexible working the norm, not the special request for job hunters today.”

Anna continues, “Flexible working isn’t just for mums or dads. It’s for everyone. And Tim and I have come together to launch a job-matching solution that will truly change how we work. If companies are serious about inclusivity and diversity in the workplace and want to play their role in closing the gender pay gap, they will join our fight for change, one job at a time. We’re bringing jobs to the market with a side of Flex Appeal.” 

We have big ambitions for our partnership, which is backed by some of the industry’s leading investors and D&I organisations. Our goal is to help 100,000’s of individuals find flexible jobs every year, not just in the UK, but globally. 

Watch this space. WorkYourWay + Flex Appeal = flexible working for all.  

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